mintyy
UX & Brand Designer
Fable-o-Ables
Packaging Design | Tools: Adobe Illustrator, Adobe Photoshop
Neutralising gendered toys, Fable-O-Ables brings in the game of roleplaying to all children by fighting existing stereotypes.
It depicts the story-telling art of Kaavad from Rajasthan through a wide range of folklore including Aesop’s Fables, Panchatantra Stories, and others. The packaging of Fable-O-Ables is also a part of the toy, ensuring it isn’t thrown away after opening. This makes it sustainable and re-usable.
This project wouldn’t have been completed without the help of Hyunseo Jung, who helped me realise the toy in an amazing series of 3D mockups.