Fable-o-Ables

Packaging Design | Tools:  Adobe Illustrator, Adobe Photoshop

Neutralising gendered toys, Fable-O-Ables brings in the game of roleplaying to all children by fighting existing stereotypes.

It depicts the story-telling art of Kaavad from Rajasthan through a wide range of folklore including Aesop’s Fables, Panchatantra Stories, and others. The packaging of Fable-O-Ables is also a part of the toy, ensuring it isn’t thrown away after opening. This makes it sustainable and re-usable.

This project wouldn’t have been completed without the help of Hyunseo Jung, who helped me realise the toy in an amazing series of 3D mockups.