Magic Menu

User Interface Design | Tools:  Adobe XD

'Magic Menu' features New Zealand Natural’s new ice-cream range through an app design that explores the human-centered problem of ‘Choice Overload.’ This is defined as the fear of making a wrong decision and regretting it.

Diners are haunted by thinking of all the possibilities of what their restaurant order could have been. This feeling is caused by an abundance of choices and information overload. New Zealand Natural’s new menu could pose a similar issue with its new menu items if not dealt with correctly. Magic Menu comes to the rescue by offering multiple ways to present new menu items which strive to reduce the number of options at a time for customers: a flavour picker based on your preference, a weekly special, a random flavour picker and a full menu browser.