Ethical Advertising

UX Design
UI Design
Branding & Identity

This project focuses on the creation of socially conscious marketing material for T2, an Australian tea company that is a B Corp Certified company and is known for its ethical and sustainable practices. The project aimed to bring attention to the lack of emphasis on social causes in T2's current advertising campaigns and to create a marketing movement that supports the LGBTQ+ community.

I developed five collaterals, including a billboard advertisement, an Instagram post, a mug, a gift set, and a print advertisement. All the materials revolved around the concept of accepting diversity and celebrating all forms of love. The campaign was intended to launch during Pride Month in September and align with T2's ethos of celebrating Harmony Day and International Day of Tolerance.

Note: This was a self-initiated project completed for academic purposes at RMIT and was not an actual project for T2.

I acknowledge the traditional custodians of the land on which I live and work: Wadawurrung people and pay my respects to Elders past, present and emerging of the Kulin nation.