Digital Design Showcase

P&O Cruises Australia  |  2023 - 2025

P&O Cruises Australia is a leading cruise line offering unique holiday experiences across the Pacific, with a strong brand identity that embodies adventure, relaxation, and fun. Their digital presence plays a key role in engaging travelers and showcasing their diverse cruise offerings.

As part of P&O Cruises Australia's digital designer, I worked on both their visual identities, the old and the new re-branded digital assets. I designed engaging social media content, including Instagram posts, stories, and Google advertisements, ensuring consistency across all digital touchpoints. By refining the visual hierarchy and layout of key assets, I enhanced clarity and engagement, making promotional materials more appealing and user-friendly.

Plezzel, CoreLogic  |  2021-2022

Plezzel is a digital marketing platform that empowers real estate businesses with automated advertising and lead generation solutions. Their tools help agents and agencies maximize their marketing reach while optimizing cost efficiency.

At Plezzel, I contributed to the company’s marketing and brand strategy by designing on-brand graphic content, filming and animating videos for social media. I also developed key assets such as sales presentations, client onboarding materials, and product brochures to streamline the client experience. 

Serenity by Fvye |  2024

Serenity by Fyve is a boutique residential development in West Gosford, offering a seamless blend of contemporary living and natural tranquillity. The brand’s communication needed to reflect its refined aesthetic and premium positioning, ensuring potential buyers engaged with its unique offerings.

As part of the Serenity by Fyve project, I worked on designing a cohesive and visually compelling email campaign that aligned with the brand’s identity. The original email designs were functional but lacked a strong narrative flow and visual appeal. I introduced a more structured, visually engaging approach—incorporating a refined color palette, elegant typography, and high-quality imagery that mirrored the project's architectural sophistication.

Lack of Colour  |  2020

Lack of Color is an Australian headwear brand known for its stylish and timeless hat designs, blending traditional craftsmanship with modern aesthetics. Their collections embody effortless fashion while offering high-quality sun protection.

For Lack of Color, I developed the ‘Sass in the Sun with Paloma’, a summer-inspired marketing initiative designed to showcase the Paloma Sun Hat as the ultimate blend of style and function. This campaign celebrated confidence and playfulness through bold visuals and an engaging tone. I crafted TikTok videos, Instagram carousels and stories to drive brand engagement, all while ensuring a cohesive look and feel across digital touchpoints. Additionally, I developed web banners and email marketing assets that reinforced the campaign’s messaging, effectively enhancing brand visibility and product awareness.